Presentation
MSI Blue Ribbon Panel Report: Charting the Future of Marketing Mix Modeling Best Practices
![](https://www.msi.org/wp-content/uploads/2022/02/Arora_NeerajSquare-266x266-1.jpg)
Neeraj Arora
University of Wisconsin-Madison
![](https://www.msi.org/wp-content/uploads/2021/11/Ron-Berman-e1657204159108.jpg)
Ron Berman
University of Pennsylvania
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Elea Feit
Drexel University
![](https://www.msi.org/wp-content/uploads/2020/06/Hanssens_Mike-2.jpg)
Dominique Hanssens
University of California, Los Angeles
![](https://www.msi.org/wp-content/uploads/2022/11/2B387897-0196-4760-9DDE-9D6BF0359F6F-e1669735007114.jpeg)
Alice Li
![](https://www.msi.org/wp-content/uploads/2021/09/Unknown.png)
Mitchell Lovett
University of Rochester
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Carl F. Mela
Duke University
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Kenneth C. Wilbur
University of California San Diego
![](https://www.msi.org/wp-content/uploads/2020/08/john-lynch-jr.jpg)
John Lynch, Jr.
University of Colorado Boulder
Aug 3, 2023
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