Presentation

MSI Blue Ribbon Panel Report: Charting the Future of Marketing Mix Modeling Best Practices

Neeraj Arora

University of Wisconsin-Madison

Ron Berman

University of Pennsylvania

Elea Feit

Drexel University

Dominique Hanssens

Alice Li

Ohio State University

Mitchell Lovett

University of Rochester

Carl F. Mela

Duke University

Kenneth C. Wilbur

University of California San Diego

John Lynch, Jr.

University of Colorado Boulder

Aug 3, 2023

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