Presentation: Virtual Reality Applications in Marketing Research: Measuring and Managing the Customer Experience Using Immersive Simulations – MSI

Presentation

Presentation: Virtual Reality Applications in Marketing Research: Measuring and Managing the Customer Experience Using Immersive Simulations

Raymond Burke

Indiana University

May 29, 2024

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.