Summary: 2025 Analytics & Forecasting: Replicas & Realities: The Strategic Role of Consumer Twins

Presentation

Katy Qian

Colgate-Palmolive

Helen Wolf, Ph.D.

Colgate-Palmolive

Oct 21, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Presentation:

2025 Analytics & Forecasting: Replicas & Realities: The Strategic Role of Consumer Twins

Recording:

2025 Analytics & Forecasting: Replicas & Realities: The Strategic Role of Consumer Twins

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