Presentation

Summary: MSI Webinar: Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye

University of Maryland, College Park

Michel Wedel

University of Maryland, College Park

Rik Pieters

Tilburg University

Nov 11, 2025

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.