Research Recap
Regulating Self-Preferencing in Add-On Markets: Can All Parties Win?
Key Takeway
Technology platforms such as Apple may seek to control the development and/or distribution of third-party apps for their base products (e.g., iPhone). To avoid unintended consequences and optimize welfare for all parties—platforms, app developers and consumers, regulations should ban self-preferencing in third-party app development but not in distribution.