BIO

Marco is the founder of Kwantumlabs.ai. Author/editor of 4 books: The Business of Marketing Research (2020), From Data to Decision: Handbook for the modern business analyst (2018), The Insights Advantage: knowing how to win (2012), and Handbook of Marketing Research (Sage, 2006). He has published in many academic and industry journals on conjoint, branding, and analytics. He can be reached at marco.vriens@kwantumlabs.ai.