BIO

Shane is a Professor of Marketing at the Pamplin College of Business, Virginia Tech. His research explores how emerging technologies reshape business strategy and consumer behavior. Currently, his work and teaching focus on AI agents and synthetic data, with an emphasis on their strategic impact on businesses and consumer markets. He serves as Senior Editor, Associate Editor, and Editorial Review Board member for several leading academic journals. He has been consistently recognized as one of the World Top 50 Most Productive Marketing Scholars based on publications in premier marketing journals. He was recognized as an MSI Young Scholar in 2021 and an MSI Scholar in 2024.