BIO

Shane Wang is the Robert O. Goodykoontz Professor of Marketing at the Pamplin College of Business, Virginia Tech, where he also serves as Co-Executive Director of the Center for Tech-Driven Business Innovation. His research examines how emerging technologies reshape business strategy and consumer behavior, with current work focused on AI agents and synthetic data.
He received the 2026 Robert J. Lavidge Global Marketing Research Award from the American Marketing Association Foundation for his pioneer work on audio mining and attribute embedding from unstructured data. These methods have helped organizations across a range of industries improve customer experience, optimize marketing communications, accelerate product innovation, and strengthen strategic decision making.
Shane serves as Senior Editor, Associate Editor, and editorial review board member for several leading academic journals. He has been consistently ranked among the world’s 50 most productive marketing scholars based on publications in premier journals, and was named an MSI Young Scholar in 2021 and an MSI Scholar in 2024.