BIO

Dr. Adithya (Adi) Pattabhiramaiah is the Sharon A. and David B. Pearce Associate Professor of Marketing and Faculty Director of the Center for AI in Business at the Scheller College of Business, Georgia Institute of Technology. His research examines how emerging technologies, particularly artificial intelligence, reshape markets, consumer behavior, and business strategy, with additional work spanning media monetization, education, sustainability, and public policy. His research has been published or is forthcoming in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Harvard Business Review, Marketing Letters, and other leading outlets. Dr. Pattabhiramaiah teaches courses on marketing analytics, pricing strategy, and AI and machine learning applications in business research. He is an MSI Scholar and serves as Associate Editor for both the Journal of Marketing and the Journal of Marketing.
Research. His research has received numerous honors, including the MSI Alden G. Clayton Dissertation Competition Award, multiple AMA and MSI award recognitions, and finalist honors for the Paul E. Green/Vithala R. Rao, Weitz-Winer-O’Dell, Shelby D. Hunt/Harold H. Maynard, and H. Paul Root Awards.