BIO

Brian Cooper is the Vice President of Demand, Data, and Digital at Juniper Networks. In addition to leading the demand generation and data & analytics teams, Brian also manages the marketing operations, marketing automation, and web engineering teams in Juniper marketing. Brian is currently a Board of Director for theARF.org and is an advisor for Metadata.io and Tingono.ai. He most recently published “Don’t Buy the Wrong Marketing Tech” in the Harvard Business Review. With his MSI academic collaborator, he most recently published “Don’t Buy the Wrong Marketing Tech” in the Harvard Business Review.