BIO

Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She was also the Director of the Baker Retailing Center, at Wharton. She is also currently the Executive Director of the Marketing Science Institute.

Barbara served as the Dean at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as a Professor of Marketing. She was also Vice Dean of Wharton’s Undergraduate program.

Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals. She co-authored Grocery Revolution: The New Focus on the Consumer, and authored Global Brand Power and The Shopping Revolution.

Barbara received her PhD and MBA from Columbia University.