BIO

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing and former chair of the Marketing Department at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg. Professor Zettelmeyer specializes in evaluating the effects of analytics and AI on firms.

Professor Zettelmeyer co-directs Kellogg’s Leading with Advanced Analytics and AI executive education course for senior leaders. Professor Zettelmeyer received his PhD from the Massachusetts Institute of Technology. He has received numerous teaching awards and has been voted “Outstanding Professor of the Year” by Kellogg MBA students.
In addition to being a chaired professor at Kellogg, Professor Zettelmeyer leads the Advertising Economics organization at Amazon, whose function is to use data science and economics to come up with disruptive ideas for the Amazon advertising business.