BIO

Huang is an associate professor of marketing and PhD liaison at Stanford Graduate School of Business. She received her PhD in marketing and a master’s degree in advertising from the University of Texas at Austin. She also holds two bachelor’s degrees from the National Taiwan University in business administration and in business/financial Law. Prior to her academic career, Huang worked at JWT Advertising Agency as an account manager. While at JWT, she managed global brands such as Unilever and Estee Lauder.

Huang’s research focuses on motivation science, specifically the temporal and social dynamics of goal pursuit. Her research has been published in top marketing, management, and psychology journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing,Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of the Association for Consumer Research, Journal of Experimental Social Psychology, and Journal of Personality and Social Psychology. Her findings were featured in the popular press, including Harvard Business Review, Inc., Forbes, Fast Company, The Today Show, Men’s Health, Inside Marketing, and The Huffington Post. She has been awarded prestigious fellowships and awards, including the American Marketing Association’s Rising Star Award (2013), AMA-Sheth Distinguished Faculty Fellow (2017, 2022), Marketing Science Institute’s Young Scholar (2017), and most recently the Society for Consumer Psychology’s Early Career Award (2020). For her teaching contribution, Professor Huang was named one of Poets Quants’ Best 40 Under 40 Professors in 2017, and received Stanford’s Amplifier Award for providing students broad and inclusive perspectives that prepare them to lead.