BIO

Joshua T. Beck is an associate professor in the Department of Marketing and Judy and Hugh Oliphant Research Scholar at the Lundquist College of Business. He holds a PhD from the University of Washington. Beck researches topics at the intersection of consumer behavior and marketing strategy, with a focus on branding, activism, social movements, and consumer-brand relationships. Beck’s research has been published in top-level research publications, including the Journal of Marketing, Journal of Consumer Research¸ Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of International Marketing. He has also coauthored several book chapters on the topics of customer relationships and persuasion.

Beck serves on the editorial review board of the Journal of the Academy of Marketing Science and Journal of International Marketing, he also serves as a reviewer for several top-level journals. He has taught classes in marketing strategy, international marketing, and marketing research at both undergraduate and graduate levels.