BIO

Kevin Hartman is a devoted and artistic practitioner of data. He believes data must do more than simply supply insights that motivate creative thought. Rather, data must express insights in ways that are just as creative as the ideas they inspire.

As Chief Analytics Evangelist, Kevin partners with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.

In addition to his role at Google, Kevin teaches graduate-level analytics courses at The University of Chicago, The University of Notre Dame, The University of Illinois, Northeastern University, and is the author of “Digital Marketing Analytics: In Theory And In Practice.”

Kevin holds a BA from The University of Notre Dame, an MBA from The University of Chicago Graduate School of Business, and a MPP from The University of Chicago’s Harris Graduate School of Public Policy.