BIO

K. Sudhir is the James Frank Professor of Marketing, Private Enterprise, and Management at the Yale School of Management, where he also serves as the Founder-Director of the China India Insights Program. A former MSI Academic Fellow and current member of the MSI Leadership Council, he has served as Editor-in-Chief of Marketing Science and as a Visiting Fellow at Microsoft Research. A pioneer in structural econometric modeling, he has received numerous awards for his foundational contributions to marketing channels, sales force management, organizational buying, and the marketing of customer data. His current research and teaching focuses on leveraging AI, machine learning, and Large Language Models to advance marketing research and practice.