BIO

Kate Weymer is a leader in the Data Science within Market Research field. She studied Economics and Statistics at Miami University before starting her career as a data scientist building marketing mix models for large consumer packaged goods companies. After joining Levi Strauss and Company to manage their MMM practice across Levi’s and Dockers brands, she broadened her knowledge within Market Research and gained experience in more traditional research methodologies. She continued her growth within the field after being recruited to lead the MMM program at Microsoft, reporting on marketing effectiveness of Surface and Windows advertising. 9 years later, she continues to find excitement in her work, pioneering the application of cutting-edge explainable AI and ML techniques to marketing business questions. Her current book of work focuses on the application of causal inference techniques to establish causality and incrementality associated with marketing. Currently she lives in Seattle, Washington with her husband and two sons.