BIO

Professor Lan Luo holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digital platforms and new product design. Lan led the Amazon Studios Science team from 2021 to 2022, and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan also holds various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management.