BIO

Logan Smith has been a Marketing Science Partner at Meta since 2019, working with clients to help them improve measurement and analytics with respect to their marketing campaigns on the platform. Prior to Meta, he worked on the development of marketing mix models and general client analytics solutions at GroupM. He received his Master of Pacific International Affairs degree from UCSD in 2013, where he specialized in environmental policy and business development in the People’s Republic of China while nurturing a focus on econometrics and experimental design.