BIO

Mary Beth Jowers is Vice President, Portfolio Strategy, leading the Strategy, Insights and Analytics function for Pernod Ricard USA. Pernod Ricard is a global leader in wines and spirits, with such brands as Jameson and Absolut. The SIA team is dedicated to driving demand-driving insights and analytics across the entire corporate ecosystem. Her career spans roles with Pepsico, Campari Group and Olson Zaltman Associates touching design thinking, brand storytelling, business intelligence and strategic planning. She has a passion transforming intelligence and insights into enterprise-wide business drivers.