BIO

With a PhD in theoretical physics, Michael Vinson has extensive experience transforming complex data at scale into actionable insights that drive business outcomes. For the past 15 years in various data science leadership positions, first at Rentrak and then Comscore when the two companies merged in 2016, he has played a key role in developing and reinventing Comscore’s measurement solutions across TV, computers, and mobile devices. 

Under his methodological leadership, Comscore has launched its groundbreaking TV measurement capabilities, continued to innovate in online and cross-platform measurement, and is now redesigning its measurement systems to enable the privacy-focused methodologies demanded by consumers. He is proud to support Comscore’s industry-leading, privacy-first approaches to online and cross-platform measurement, approaches that will support the entire open web, from the smallest publishers to the largest platforms.