BIO

Pablo is currently responsible for leading the Decision Analytics & Research team at PNC. He oversees the Marketing Sciences & Innovation, Digital Marketing, Customer Management, Applied Modeling & Measurement, Business Analysis & Reporting, Insights & Market Dynamics, and Database & Knowledge Management teams at PNC.

Before joining PNC, Pablo was a Senior Vice President at Allstate Insurance where he created and led the Insight Design & Innovation Center as well as served as the VP of Marketing Strategy, Measurement & Insights. Prior to his tenure at Allstate, he worked as a Marketing Sciences Consultant at Prophet, The Cambridge Group, and Gemini Consulting. In addition, to his consulting experience Pablo worked at Cyrus InterSoft a software start-up as President and at Ford New Holland as a financial analyst.

Pablo holds a PhD in Marketing from the Kellogg Graduate School of Management at Northwestern University, an MS from Carnegie Mellon University, and a BA from the University of Minnesota.