BIO

Page Moreau is the John R. Nevin Chair in Marketing at the Wisconsin School of Business. She received a Ph.D. in marketing from Columbia University in 1998. Her research focuses on creativity, consumer learning, and innovation.

Professor Moreau’s work has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. She is currently an Associate Editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Psychology.