BIO

Rick Bruner is CEO of Central Control, Inc., focused on incrementality experiments for better measurement of advertising ROI. He has been a leader in the world of advertising analytics for more than 20 years. He has run research and product teams at DoubleClick, Google, MTV Networks, Marketing Evolution, Viant and Guideline. He is Vice Chair for the U.S. of I-COM, a global forum for marketing science, and is founder and moderator of the influential Research Wonks industry discussion community.

A former Ad Age reporter and book author (“Net Results” and “Net Results.2”), he is a recipient of the Interactive Advertising Bureau’s Service Excellence Award for Research and the Advertising Research Foundation’s David Ogilvy Award, among other distinctions. He holds a BA from Columbia University.