BIO

Rogier is the co-founder of KwantumLabs.ai. An innovate market research company focused on leveraging AI to drive better results with market research with a special focus on branding and conjoint for product/pricing trade-offs. He has held various leadership roles across sales, product, customer support and marketing for over 20 years and as such deeply understands how these functions operate. He is a practitioner of market research and data analytics and the combination of these experiences with business experiences allows him to look for practical market research applications that translate to measurable business impact. He has worked for a variety of companies on the vendor and client side, consulting companies and internal stakeholders on how to leverage quant and qual approaches to solve a wide variety of business problems. Rogier has extensive experience in customer experience measurement, brand, product and advertising research, and combining the best of primary research, AI and data sciences. For the last 7 years, he has led market research for LinkedIn, overseeing all the tracking programs and ad hoc custom research including the research operations that powers LinkedIn’s survey research platform. He is also currently applying AI to generate synthetic responses to make better brand strategy decisions and pioneering new ways to measure customer value of features and products using novel decision trade-off exercises.