BIO

Shiri Melumad is an Assistant Professor of Marketing and Wolpow Family Faculty Scholar at the Wharton School of the University of Pennsylvania. Shiri’s research interests include the consumer psychology of technology usage, new media and user-generated content, and digital marketing. Her work has appeared in a number of journals including the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing.

She holds a Ph.D. and M.Phil. in Marketing from Columbia University’s Graduate School of Business, and a B.A. in Psychology from Columbia University.