BIO

Martin Schreier is Professor of Marketing and Head of the Department of Marketing and the Institute for Marketing Management at WU Vienna, Austria. Between 2021 and 2024, he has been serving as Editor-in-Chief of the International Journal of Research in Marketing, the official journal of the European Marketing Academy (EMAC). His research has been published in academic journals such as the Journal of Marketing, the Journal of Marketing Research, and Management Science. His work has also been featured in international media outlets such as the Harvard Business Review as well as in prominent German-speaking media including TV, radio stations, and newspapers. Moreover, his research has been honored with several awards, including among others, the INFORMS TIMES Best Paper Award 2019 for the Management Science paper “Integrating problem solvers from analogous markets in new product ideation”. For more information about his research, see his Google Scholar profile.