MSI 2025 Summit: Marketing in the Age of AI
In both the workplace and everyday life, adoption of generative AI has been much faster than for PCs or the Internet, in part because it builds on and extends these earlier technologies. Some predict that GenAI will soon drive greatly increased productivity, but others caution that it took years to realize the potential of previous technologies. As we pivot from hype to hope, it’s time to look at where GenAI (and AI in general) is paying off and what barriers remain
