Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity – MSI

Working Paper

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

Stephanie Tully

University of Southern California

Chiara Longoni

Bocconi University

Gil Appel

George Washington University

Jul 24, 2024

Conducts a series of surveys and lab experiments to determine the relationship between AI literacy and receptivity to AI-based products and services.

Topics

AI Consumer Behavior & Insights innovation & new product development

research recap

Who’s Most Receptive to AI? (It May Not Be Who You Think)

When it comes to technology adoption, familiarity breeds intent—or so say the experts. In the case of AI-based products and services, however, initial acceptance may be greater among those least knowledgeable who are in awe of the “magic” of AI. Time will tell if this perception persists.

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