Made with AI: Consumer Engagement with Media Containing AI Disclosures – MSI

Working Paper

Made with AI: Consumer Engagement with Media Containing AI Disclosures

Steve Carney, Ignacio Riveros, and Stephanie Tully

Dec 20, 2024

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Analyzes audience response to TikTok posts before and after it implemented mandatory disclosure of AI-generated content and conducts online experiments to determine how AIGC disclosure affects engagement with content and creators.

Topics

advertising Consumer Behavior & Insights Privacy & Regulation Social Media & Social Influencers

research recap

Transparency on AI-Generated Content: Will Consumers Like What They See?

Artificial intelligence-generated content (AIGC) can be a boon or a bane for influencers and other content creators. Voluntary or mandatory AIGC disclosures increase transparency but may have unintended consequences as their mere presence can reduce audience engagement with content and identification with creators.

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