Working Paper
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Apr 1, 2013
Analyzes over 1.5 million user searches for multiple keywords and uncovers robust patterns in consumer click behavior on a search results page.
Working Paper
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Apr 1, 2013
Analyzes over 1.5 million user searches for multiple keywords and uncovers robust patterns in consumer click behavior on a search results page.