Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing – MSI

Working Paper

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust

Jan 1, 2005

In three studies, examines how consumers weigh product capability and product usability when evaluating products prior to use and when evaluating products after use.

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