Presentation: 2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research? – MSI

Presentation

Presentation: 2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

Leonard Kinzinger

Technical University of Munich

Oct 21, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Summary:

2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

Recording:

2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

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