Recording: 2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research? – MSI

Video

Recording: 2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

Oct 21, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Summary:

2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

Presentation:

2025 Analytics & Forecasting: Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.