MSI is delighted to announce the 2023 class of MSI Young Scholars. This group of 33 early-career faculty with 2016 to 2019 PhDs will convene for a January 2nd – January 5th retreat in Snowbird, Utah. The group is a nice balance across geographies and areas of marketing.  The Young Scholars Program was developed to […]

New report explores the design elements necessary for successful MMM implementation New York, September 13, 2023 – MSI (The Marketing Science Institute), a division of the ARF (Advertising Research Foundation), today released its latest Blue Ribbon Panel report, “Charting the Future of Marketing Mix Modeling Best Practices,” which reveals how Marketing Mix Models (MMMs) have […]

The Marketing Science Institute is excited to announce that we are soliciting Research Support Pre-proposals. MSI funds high-quality research that deals with topics of importance to member companies. Research related to MSI’s Research Priorities is especially encouraged. MSI 2022-2024 Research Priorities The pre-proposal is a short document (max 1,200 words) that outlines the topics to […]