Disruption frames new MSI research agenda: Privacy policies, new channels, inflation & recession, and stakeholder expectations for marketing and firm purpose These seven new priority topics will guide MSI research activities and programming over the next two years. 2022-2024 Research Priorities Data Challenges from Business Disruption and Missing Information Measurement and Analytics Long-Term Changes in […]

In August, MSI announced winners and honorable mention recipients in the 2021 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNERS Madhav Kumar, MIT Sloan School of Management Advisor(s): Dean Eckles; Sinan Aral Scalable bundling via dense product embeddings Hortense Fong, Yale University Advisor(s): K Sudhir; Vineet Kumar A Theory-Based Interpretable Deep Learning Architecture for Music […]

By MSI Executive Director John Lynch We at the Marketing Science Institute are saddened to share with you the news of the passing of Frederick E. Webster Jr., Charles Henry Jones Third Century Professor of Management, Emeritus at the Tuck School of Business at Dartmouth College. Fred died in Tucson on May 24th at the […]