In May, MSI announced winners in the 2020 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNERS Johann Melzner, New York University, NYU Stern School of Business Advisors: Andrea Bonezzi, Tom Meyvis, Priya Raghubir, Yaacov Trope Entering the Auditory Era: Implications for Audio Branding, Online Information Disclosure, and Privacy Olivia Natan, University of Chicago, The University […]

The marketplace provides abundant choices on any product we may be looking for – but then overwhelms us with information about them. That is why attention has become a scarce resource for consumers. In a Marketing Science Institute expert curation, Tulin Erdem, professor of business and professor of marketing at New York University’s Stern School […]

Since taking effect in 2018, the European Union’s General Data Protection Regulation (GDPR), which requires all websites operating within the EU to get user consent before processing personal data, have had worldwide implications. Indeed, new research supported by the Marketing Science Institute argues that it is the most significant privacy regulation in effect today. In […]