The American Marketing Association (AMA) and the Marketing Science Institute (MSI) are pleased to announce the 2024 AMA/Marketing Science Institute/H. Paul Root Award.  The annual AMA/Marketing Science Institute/H. Paul Root Award recognizes the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice within a calendar year. Co-sponsored […]

Remembering H. Paul Root (1937–2025) By MSI Executive Director Tulin Erdem We are deeply saddened to share the news of the passing of H. Paul Root, former President of the Marketing Science Institute (MSI), who passed away peacefully at home in Palm Beach Gardens, Florida, on May 5, 2025. Paul was a respected leader, scholar, […]

The Sheth Foundation and the Marketing Science Institute (MSI) are co-sponsoring two pre-conferences with ACR on Thursday, October 9th from 1 – 4:30 pm on important emerging topics in consumer behavior. Cravings, Coping, and Consequences: Navigating Vices, Virtues, and Indulgences in the Age of Generative AI, co-chaired by Martin Reimann (University of Arizona) and Christoph […]